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Sportainment
Clubs, Tournaments, Venues
Context
Both the club and the French professional football league show a steady trend of decreasing attendance.
Challenges
How can we increase attendance at the Stade Rennais and grow our profit margin?
Available Data
Sales and scan-ins from the ticketing and CRM systems.
KPIs
220
Activation tactics
+15%
Attendance
90%
Auto-pilot
+6%
Profit margin
Context
100% of seats occupied for the Rolex Paris Masters by 2019, that means 20k additional seats
Challenges
How can we grow attendance to new levels and increase the event's attractiveness?
Available Data
Sales from the ticketing
KPIs
98.43%
Performance vs objectives
184
Customer segments
+30 000
Tickets / Attendance
+15.3%
Per Cap revenue
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Context
Needs to show steady revenue growth from the Disneyland Paris Leaders Cup LNB during the next five editions.
Challenges
Which tools can help us optimize attendance and
per cap revenue?
What is an optimized predictive model coupled with a monitoring solution and activation tactics.
Available Data
Sales from the ticketing system.
KPIs
+10%
Turnover
+8%
Per Cap Revenue
Sold Out
Attendance
20
Customer Segments
Sportainment
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